Domain Registration

Once upon a time, in a world without the magnificent search engine, you had to know the domain name of a website to be able to access it. A domain name is the internet address of a website that is human readable. It actually represents an Internet Protocol (IP) resource. Individual host computers use these domain names as host names. These appear as Uniform Resource Locators (URLs). Domains have extensions (root domains) such as .com, .ie, .org, .net, and are often a good indication of what kind of website it is. For example, a website with a .ie extension, is one that is registered in Ireland. These are purchased from registrars. We can help you with that!

Choosing the name

So how do you choose a good domain name?


Well, you should try strike a balance between choosing catchy, unique, and branded domains with having a domain name that contains keywords you are trying to target. You see, the domain name itself is still a key ranking factor that search engines such as Google and Bing consider when calculation ranking order. Also, and this is not as obvious, having good, relevant keywords in your domain name is beneficial because the domain name is the text that other internet users will use as anchor text when linking, and this also affects your ranking.

Memorability and length

Make it memorable and keep it short. You are going to remember, not only because it rhymes, but because it is short. A guideline is less than 15 characters, but I say go as short as you can and still get your point across. It will also minimise typos. For example, '' is probably not a very good domain name.


And leave out hyphens. With the perpetuation of spam, we have become accustomed to ignoring links that have hyphens as these detract from credibility. It’s also difficult to remember. You could easily get confused between underscore and hyphen: '' and '' are two completely different websites.

Choosing the Extension

The correct extension (root domain) is also important. .com is the most popular and most trusted extension. .ie or .ru signifies location, and can suggest language (I would expect a .ru site to be in Russian). Having a good extension also affects ranking. So, .com, being so popular, will affect where you site on Google or Bing search engines. There just be too many sites that feature for a search of ‘poodle pampering promotions’ with a .com extension. Therefore, you might want to go for something less common, but still trusted, like .ie. You will find that you would feature on searches more so than searches, and this may be exactly what you want.


A subdomain is a third level domain name that is part of a larger, top level domain. So this could be, which is a subdomain of These are free to create under any root domain that a webmaster controls. The most common are www.  and no subdomain.


Many sites make the same content available via different URLs. It is good practice to take control of how your URLs appear in search results. There are a number of ways to tell Google what your canonical (preferred URL) is, and we know all of them, so we can help with that! (Could link to this )